We make American energy more efficient

American Efficient partners with electric utilities to develop and operate portfolios of distributed energy resources, especially distributed demand response and energy efficiency.


Energy-saving products for your home or business

There are numerous efficient products that can be installed in a home or business that use less energy than the technology they replace. An increasing percentage are also “connected,” giving these devices and their owners the ability to react to real-time demand for energy. Below are some indicative technologies. Most of these product installations have a value to grid operators- meaning they are eligible for American Efficient incentive programs.

Residences, while not the predominant building type in the US by total square footage, contain many, fairly easy-to-implement opportunities to add value to the grid through efficiency and demand response.

Building Envelope

Insulation, weather-stripping and efficient glazing all contribute to reducing heating/cooling load.

Water Heater

second only to heating and cooling as a source of load in the typical home


Those with the most advanced potential for reducing energy consumption, “plug load”


Significant impacts can be gained from replacing incandescent lighting with high efficiency lamps and fixtures utilizing CFLs, LEDs etc.


Energy storage systems (ESS) can not only provide standby power in a utility outage but can also enable homeowners to choose when to use the grid or their own “assets”

Smart Thermostat

These devices “learn” from your energy usage patterns and help you optimize both comfort and cost of heating and cooling

Distributed Generation

Any means of producing energy for the home “behind the meter”; used to supplement and/or replace grid power

Heating & Cooling

At least half of the energy consumed in the average American house

Commercial building energy consumption by source varies much more than in residential buildings, based on geography, size and use.

Building Controls

Next to lighting, the quickest return on investment in commercial buildings.


Significant impacts can be gained from not only replacing older fluorescent ballasts with high efficiency LED fixtures but also by utilizing occupancy and ambient light sensors as well as de-lamping and providing task lighting.

Distributed Generation

Many more options exist for business to utilize both on and offsite renewables to decrease the price paid for total energy consumption, including hosting third-party-owned rooftop solar.

Heating & Cooling

The primary source of load in commercial buildings, includes ventilation, dehumidification and often re-heat of chilled air.

Data Server

Not only contribute plug load but also cooling load.

Our Programs

American Efficient has built a best-in-class engine for driving efficiency incentives to businesses and consumers.

Our programs are designed to mirror midstream utility programs for ease of use, however we are differentiated in our ability to work in more states, with more products, and with less hassle than other incentive programs. Through a single program agreement, American Efficient works with partners to incentivize thousands of products sold in hundreds of stores across the country.

Getting Started is Easy

First, our team will help you look through your portfolio of consumer products and identify which ones are eligible- we can even use past sales to help you project the size of your program. Wylan will also determine the incentive levels for each product.

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Second, based on our geographic footprint and yours, as well as the other programs in which you are currently participating, we will co-develop a store list where the program will “run."

Third, Launch your new program and start collecting incentive payments!

We address a wide a range of products in a large geographic territory.

Contact Us

Our Partners

We work with America's leading energy efficient companies

American Efficient works with America's leading manufacturers, retailers, and distributors of energy efficient products. By deploying incentives through partners, we can impact efficient product sales for consumers, with the end result of more savings for all.

"American Efficient has been instrumental in facilitating the expansion of our incentive program portfolio."

Aaron Feit, CEO

"American Efficient's programs helps Philips accumulate incentives for a broad variety of lighting products, including CFLs that have been removed from numerous utility programs."

Rene Burger, Phillips

"These kinds of programs can take a long time to set up, but American Efficient got us through the entire process quickly and we were able to have rebates in place in about a month"

Todd Nauman

Our Impact

Over 500MW of distributed energy resources in the last five years

60 million units incentivized
2 avoided conventional power plants
12 million tCO2e

Why We Do It

"Since 1990, energy efficiency has become the third-largest electricity resource in the United States; without it, we would need the equivalent of 313 additional large power plants to meet the country’s energy needs. If savings from appliance standards, utility programs, and building codes reached their full potential, efficiency would become our nation’s largest electricity resource by 2030"

American Council for an Energy-Efficient Economy

With technologies we have today, we could profitably reduce overall energy consumption by more than 10% overall and peak demand by more than 20% overall.

Electric Power Research Institute

US and Canadian programs report gross savings of nearly 29,590 GWh of electricity and nearly 496 million therms of gas in 2015, resulting in an aggregate 23.4 million metric tons of avoided CO2 emissions. US and Canadian administrators reported that demand response programs reduced capacity by 34,950 MW, with programs in the west (47 percent) and south (41 percent) accounting for the majority.

Consortium for Energy Efficiency

Our Team

We are a diverse team with public, private, and social sector experience

American Efficient is composed of a diverse team with public, private, and social sector experience in bringing distributed energy innovations to market. We're passionate about serving consumers and the public.

Mark Laabs


Tayler Dalpe

Senior Director of Finance

Sterling Bowen

Director of EE Programs

Angela Fox

Director of Market Operations

Bo Clayton

Head of Sales and Marketing

Steven Demmler

Senior Director of Trading

Eric Butter

Senior Director of Technology

Kara Mountcastle

Operations Analyst


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