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Pete Curtice Appointed CEO of American Efficient

February 1, 2019

American Efficient is pleased to announce that Pete Curtice has been named the Chief Executive Officer.

Pete joined American Efficient in 2018 and served as Head of Origination, the group responsible for working with partners’ energy efficiency projects and products across the country — from manufacturers to distributors to retailers. As CEO, Pete will oversee all aspects of the company, including origination, markets, R&D, and policy.

“I feel privileged to be appointed by the Modern Energy co-founders to lead our business. We have exceptional leaders across American Efficient, so I view my role as less to lead and more to lend a helping hand, coach, and bring the pieces together as we grow,” he said.

Before joining American Efficient, Pete held various leadership roles at SAS Institute and Opower, where he led energy efficiency and demand response sales for Investor Owned Utilities. He is the past Chair of the Southeast Energy Efficiency Alliance Board and has served on the boards for the Special Olympics North Carolina and Urban Ministries of Wake County.

Pete Curtice

Pete Curtice, CEO of American Efficient

Pete holds an MBA from the Fuqua School at Duke University and a BS from the University of North Carolina at Chapel Hill. He lives in Raleigh with his partner Maria and his three kids – Jack, Noah, and Barrett.