American Efficient is one of the largest energy efficiency aggregators in the United States. We operate projects in collaboration with major manufacturers, distributors, and retailers to facilitate the adoption of energy efficient products and aggregate, measure, verify and deliver their energy savings for wholesale energy markets.
American Efficient acts as a bridge between manufacturers, retailers, installers, and owners of energy efficiency resources and the utilities and markets that can use those resources to meet America’s energy needs.
Our team creates partnerships with the world's largest home improvement retailers and manufacturers. We acquire the exclusive contractual rights to the energy savings associated with eligible energy-efficient products such as lighting products, showerheads, appliances, and envelope sealing for spaces.
Through extensive technical analysis, literature reviews, and metering studies, we quantify the energy savings and develop Measurement & Verification protocols, as required by the wholesale energy markets.
American Efficient participates in forward wholesale capacity market auctions, creating financially-binding commitments. This enables more clean, reliable, sustainable and affordable energy.
Residences, while not the predominant building type in the US by total square footage, contain many, fairly easy-to-implement opportunities to add value to the grid through efficiency and demand response.
Insulation, weather-stripping and efficient glazing all contribute to reducing heating/cooling load.
Second only to heating and cooling as a source of load in the typical home
Those with the most advanced potential for reducing energy consumption, “plug load”
Significant impacts can be gained from replacing incandescent lighting with high efficiency lamps and fixtures utilizing CFLs, LEDs etc.
At least half of the energy consumed in the average American house
Commercial building energy consumption by source varies much more than in residential buildings, based on geography, size and use.
Significant impacts can be gained from not only replacing older fluorescent ballasts with high efficiency LED fixtures but also by utilizing occupancy and ambient light sensors as well as de-lamping and providing task lighting.
The primary source of load in commercial buildings, includes ventilation, dehumidification and often re-heat of chilled air.
Not only contribute plug load but also cooling load.
There is a vast amount of energy savings available by optimizing equipment used in industrial manufacturing processes.
Upgrading air movement, control, and ventilation technologies leads to bottom line savings and improved comfort.
Industrial Pumps and Circulators are integral to the manufacturing process to move fluids from place to place and an opportunity for energy savings.
Motors are the engine of industrial processes. Industrial facilities have lots of opportunity to install more energy efficient motors and drives.
Compressed air systems are chronic energy hogs and often overlooked. Installing efficient compressors and sealing leaks can be a big source for energy savings.
Voltage conditioning technologies can add unnecessary electrical load and increase cooling needs.
Additional revenue for bottom line, sales force training, or to drive further stocking of efficient products. American Efficient partnership helps offset the risk of stocking new efficient products, investing in sustainability efforts, and any other business needs to sell energy-efficient products
Savings from reduced energy use, lower energy prices
Increased grid reliability, sustainability and affordability and less need for capital intensive generation infrastructure or transmission upgrades
Reduced carbon emissions
"All customers (including non-participating customers) benefit by having more cost-effective EE in the market [and] from an improved load forecast by avoiding over-procurement of capacity resources.”
“Energy efficiency bid into capacity auctions lowers clearing prices, reducing capacity costs for customers in these RTOs.”
“Energy efficiency is the first fuel"
Daniel joined American Efficient when the company acquired PlotWatt, where he was VP of Analytics. Prior to PlotWatt, Daniel managed the University of North Carolina at Chapel Hill’s Climate Action Program, working to make the campus climate-neutral by 2050. He holds a PhD from UNC Chapel Hill and a BS from the University of Kentucky. In his spare time, Daniel likes to get his hands dirty in his permaculture garden in Hillsborough, where he lives with his wife and two sons.
Head of Residential EE
Sterling Bowen is the Head of residential efficiency programs at American Efficient.
Since joining American Efficient in 2016, Sterling has worked to originate and manage incentive programs for efficient consumer products. Prior to his role with AE, Sterling worked in the solar sector in an EPC sales and account management capacity. Over almost a decade he was involved in implementing distributed energy projects throughout the mid-Atlantic for utilities, federal agencies, and commercial businesses. Sterling also spent time in the public sector with the North Carolina Energy Office, where he managed internal and external communications. Sterling attended UNCC as a Cameron Scholar, where he graduated with Interdisciplinary Honors. He is a father of two who lives in Raleigh with his spouse, Jessica, where he enjoys kendo, ACC basketball and the thriving food culture of the Triangle.
Bo Clayton serves the organization as Chief Investment Officer, where he oversees portfolio marketing and structured finance functions.
Bo also serves as Partner of Modern Energy, a holding company with businesses focused on energy efficiency, distributed generation, demand response, and energy storage. Prior to joining American Efficient, Bo held various marketing, origination, and finance roles at Citigroup, Credit Suisse, and JPMorgan, where he provided strategic planning, risk management, and liquidity services to the firms’ clients in the power sector. He holds an MBA from The Wharton School at the University of Pennsylvania and an AB in economics from Harvard College, where he played varsity soccer. Bo lives in Durham with his wife, two sons, and two dogs.
Pete Curtice serves as Chief Executive Officer for American Efficient
Prior to joining American Efficient, Pete held various leadership roles at SAS Institute and Opower, where he led energy efficiency and demand response sales for Investor Owned Utilities. He is the past Chair of the Board for the Southeast Energy Efficiency Alliance and has served on the boards for the Special Olympics North Carolina and Urban Ministries of Wake County. Pete holds an MBA from the Fuqua School at Duke University and BS from the University of North Carolina at Chapel Hill. He lives in Raleigh with his partner Maria and his three kids – Jack, Noah and Barrett.
Head of Research and Development
Tyler Curtis serves as the Head of Research and Development for American Efficient. He is also a Partner at Modern Energy.
Prior to joining American Efficient, Tyler led research, data science and product development teams at Capital One, Opower and Amazon. Most recently, Tyler led new product development at Capital One Labs, supporting the bank’s digital transformation by creating learning products focused on software development, machine learning and data engineering for 9000+ technology staff. As a founding member of Opower, Tyler built the Data Science practice. He invented the algorithmic underpinnings of Opower’s energy efficiency software business, securing the company’s first three patents. Tyler holds a BSE from Duke University. Tyler lives in Durham, NC with his wife, two sons and a remarkable three-legged dog.
Senior Director, Market Operations
Luke Fishback is the Senior Director of Market Operations at American Efficient.
He has worked in energy analytics since 2007. Prior to the recent acquisition by American Efficient, Luke served as CEO of PlotWatt. Under his leadership, PlotWatt developed the first hardware agnostic Non-Intrusive Load Monitoring algorithms in the world and grew to be the leading provider of energy analytics for several of the largest multi-location enterprises in the United States. Luke is a graduate of Dartmouth College with two undergraduate degrees in engineering and a masters in engineering management. Prior to starting PlotWatt, Luke was an aerospace engineer at Lockheed Martin Space Systems, where he held leadership roles on a number of classified and unclassified programs, mostly associated with things that leave the earth’s atmosphere.
Head of Market Operations
Angela Fox is the Head of Market Operations at American Efficient. She is also a Partner at Modern Energy.
Prior to joining American Efficient, Angela led business development teams at an international non-profit on over 75 bids from 40+ clients ranging from $400K to $750M, including large anchor USAID and BMGF projects. She led diversification efforts through managing collaborative efforts with corporate strategy on competitive funding landscapes and business opportunity planning as well as overhauling the strategic small bidding process for low dollar projects with new funders. Angela also worked in operations for a defense consulting firm overseeing OCONUS contractors on work with DOD, DOS, and foreign ministries. She graduated from Duke University with distinction and now lives in Durham with her husband and son.
Director, Software Engineering
Prior to joining American Efficient, Latitia worked for more than 20 years in a wide variety of software business domains including aviation, education, and blockchain technology. She has a Bachelor’s in computer engineering from the Georgia Institute of Technology and a Master’s in electrical engineering from the University of Maryland, College Park. When Latitia is not tinkering or coding, she spends time with her husband and their three daughters.
Head of Commercial and Industrial Energy Efficiency
Meg Kelly is Head of Commercial and Industrial Energy Efficiency
Product Operations Analyst
Elena Mannion is a Product Operations Analyst, where she analyzes efficient products for inclusion in programs.
Director of Program Operations
Kara Mountcastle is the Director of Program Operations at American Efficient.
She also serves on the board of the Mary Reynolds Babcock Foundation. Prior to joining American Efficient, she worked in project management at a financial services consulting firm, and as a field organizer during the 2016 election. Kara graduated with honors from Davidson College, and equally splits her basketball allegiance between the Wildcats and UNC Tar Heels.
Senior Director, Trading
Mr. Nikolic is a Director at American Efficient focused on portfolio marketing and risk management.
Prior to joining American Efficient, he was a Senior Investment Associate at Cambridge Associates, where he advised nonprofit institutions (foundations and endowments), pension funds, and private wealth clients on investment portfolio construction across all asset classes, investment manager due diligence and selection, and other investment-related activities. Prior to his tenure at Cambridge Associates, he was a Sales and Trading Analyst for Citigroup Inc., where he held roles in credit research, institutional equity sales, and corporate and institutional foreign exchange sales. He graduated from Duke University as a Robertson Scholar.
Associate, Software Engineering
Sunny joined American Efficient as an Associate of Software Engineering in 2021. Prior to American Efficient, Sunny worked as a data scientist for Carbon Lighthouse where he developed thermodynamic models used to optimize building energy consumption. He also worked as a mechanical design engineer for the turbo-engine company, Pratt & Whitney. He holds a B.S in Aerospace Engineering from the Georgia Institute of Technology and an M.S. in Systems Engineering from the Pennsylvania State University. Sunny really loves soccer (both playing and watching) and prefers to be outdoors as much as possible.
John joined American Efficient full time in May of 2020 after an eight-month internship with Modern Energy Group in 2018. He graduated from UNC – Chapel Hill with a B.S. in Business Administration and a minor in Politics, Philosophy, and Economics (PPE). As a GLOBE scholar, John traveled alongside an international cohort to attend business school in Copenhagen and Hong Kong for a semester each. Outside of work, John enjoys listening to music, reading, and watching soccer.
Senior Director, New Business Development
Locke Raper is the Senior Director, New Business Development for American Efficient. Prior to joining American Efficient, Locke managed business development at GridBridge where he led sales of the company’s energy efficiency applications into production agriculture, solar development and other industry sectors. Passionate about sustainability, Locke has helped design and launch a number of innovative projects related to resource conservation during his career. He is active with Environmental Entrepreneurs (E2) and a former member of the Research Triangle Cleantech Cluster Board of Advisors. Locke holds an International MBA from the University of South Carolina and an AB in History from the University of North Carolina at Chapel Hill. He lives in Raleigh with his wife and their two rascals.
Director, Software Engineering
Philip Semanchuk is a Director of Software Engineering at American Efficient. Philip focuses on system and database architecture. He has 30 years of software and systems development experience, mostly with companies in North Carolina but also elsewhere in the USA and in Sweden. Philip holds a B.S. in Computer Science from the Pennsylvania State University. He lives in a co-housing community in Carrboro, NC.
Senior Director of Finance
April Smith is Senior Director of Finance.
Prior to joining American Efficient, April worked in Accounting for Chesapeake Energy, a large american petroleum and natural gas exploration company for 20 years. She is experienced in financial operations, compliance and managing processes in scale up organizations. April is a recent transplant to North Carolina and lives in Raleigh with her husband and son and enjoys spending time outdoors either hiking or unwinding at the beach.
Senior Director, Trading
Tim is a Senior Director of Trading at American Efficient. Tim first joined American Efficient as an intern in 2018, while studying at Duke University’s Fuqua School of Business. He remained with the team through the second year of his MBA studies. Tim then took a break for a year to dip his toe in the strategy consulting waters with Altman Solon, a Boston-based consulting firm with global reach focused on the TMT sectors.
Director of M&V
David Storelli is the Director of M&V at American Efficient, where he supports the development of new and existing programs.
He is also currently working with Modern Energy to develop energy access solutions in conjunction with the IEEE Empower a Billion Lives competition. David has a BS in Electrical Engineering from North Carolina State University, where he was an Undergraduate Research Scholar at the FREEDM Systems Center. He is enjoying living in Durham, and spends most weekends playing music of some kind.